Insight: The key to urge surfing is not to fight a craving, as that will only prolong it . Instead, you need to accept two things. One, that the craving cannot make you do anything. Two, you cannot fight the craving. Instead, you must wait for it to go away. This usually occurs within 10 to 20 minutes . This takes practice, so treat yourself with self-compassion if you don't get it right away.